a partner for your venture

Keep building,
we'll run the rest.

Keel is a partner for your venture. It thinks with you on what's next and handles the parts that keep moving without you. The email threads and the invoices and the small things that never made it onto the list.

anything works
start with anything
private beta
HS
Hillview Studio
studio for two designers
today
Tue · 8:42 am
needs you

Garden Street wants the proposal revised before Thursday. I drafted two options.

client · Mae Hollis · $18,400 scope
Keel tended to theseyour morning
  • 7:58 amReplied to 4 inquiries, filed 2 as cold.
  • MonMill Road invoice scheduled for tomorrow 9am.
  • MonRescheduled Wed call with Archer & Co. to Fri 11am.
  • SunMoved receipts into Q2 ledger.
thinking with you

I'm noticing three leads came from the Dwell feature. Want me to look into a small ad on it?

signed, Keel

You started this because you love what you do and you're good at it.
Keel tends to the parts that grow on their own when you're not looking.

so you can stay on the part that matters

how it works

One place for the work you came to do,
and the work you didn't.

like a friend who knows the books

Thinks with you

Bring the knotty question. Keel already knows your work and your trade-offs, so the conversation starts with context and real numbers, not a blank page.

the small things, handled

Handles the rest

The email threads and the invoices and the admin. Keel keeps things moving so Monday morning doesn't feel like a pile you have to sort through before you can get anywhere.

your call, always

Asks before anything big

Money moves and filings and cancellations and anything that can't be undone, Keel pauses and asks. You hold the keys to the things that matter. Everything else just gets done.

thinks with you

A partner that already
knows your work.

Because Keel sees what you're building, conversations start with context and your real numbers. No blank prompt, no catching it up on what you already told somebody else.

it's like talking to a friend who read the books this morning

you
Should I raise my rates or launch the new offer?
keel
Your last 90 days skew heavy on three repeat clients at 82% utilization. Raising rates clears more with less risk than a new launch right now. I drafted the note. Want to read it?
you
Yeah, show me.
keel
Ready in your drafts. A 12% increase, grandfathered for the two longest clients. I can send it Tuesday morning if you say the word.
pricing

Pay for what Keel takes
off your plate.

Start free and upgrade when you want the work done and not only drafted. Every tier includes the asks-before-anything-big promise.

Strategy
Free

Think with Keel about what you're building. No card and no setup, just a second mind that already knows your work.

Start free
most-loved
Launch
$49/mo

Get the thing stood up properly, once, without you doing it. A clean start for a new venture.

Begin Launch
coming soon
Run
$149/mo

Let Keel handle the week. The small things get done and you check in when something needs you.

coming soon
Expand
$399/mo

More ventures and more hands and more trust. Pre-approve the things you want handled.

a few things people ask

Questions people ask.

Will it move money without asking me?

No, never. Anything that moves money or files with a government or can't be undone waits for your call. You approve it or you set limits that Keel stays inside of.

What if I already use a tool I like?

Keep it. Keel is designed to work across the tools you already use and not to replace them. It meets you where your work already lives.

I don't know what my business actually needs.

That's alright and most people don't. Keel figures it out with you first, asking questions as it goes, and then handles what it can.

Is there actually a free tier?

Yes. Strategy is free and it's not a trial. You can think with Keel about what you're building and upgrade when you want it to go do things for you.